Mid-America Tire
Dealers Association

Nebraska • Kansas • Oklahoma

Increase collaboration and enhance mutual understanding among tire dealers in Mid-America.

The organization is dedicated to delivering impactful training and educational opportunities to elevate members' business proficiency, and assisting them in providing top-notch customer service. We also provide expert lobbying and governmental relations support when legislation aims to affect our industry. Additionally, the MATDA aims to raise awareness about the industry's commitment to environmental responsibility and to deliver essential services and activities necessary to achieve these shared objectives.

Upcoming Events
Owner Workshop: May 6-7, 2025 | Service Advisor Workshop: May 8-9, 2025

A group of people are sitting at a long table with laptops.

2 Day Owner Workshop

By Wes Tatum • April 4, 2025
This workshop helps you create a roadmap for success—maximizing your team’s potential, boosting profits, reducing stress, and making your shop a more enjoyable place to work
Two men are sitting at a desk in front of a computer.

2 Day Service Advisor Workshop

By Wes Tatum • April 3, 2025
This 2-day workshop equips your sales team with the skills and strategies to capitalize on your current customer base, creating a clear roadmap for success. Your team will return reinvigorated and ready to generate at least $5,000 in additional GP every month!

What is MATDA?

The Mid-America Tire Dealers Association was established on July 30, 1990, specifically for independent tire dealers and their enterprises. With the increase in new regulations, it is crucial for tire dealers to voice their worries in a structured manner to have an impact. A reputable organization can create a well-organized communication network to safeguard, educate, and keep its members informed about industry-specific issues.

Member Benefits

Business Representation

Represents your business interests at
the State Capitol. This can reduce the cost of
doing business by limiting or stopping adverse legislation.

Educational Activities

Provides educational activities
throughout the year at various locations around the region. In today’s business world, the need to keep up with changes in the industry is all too familiar.

Communication

MATDA staff maintains close lines of
communication with state and federal
regulatory agencies. This helps members stay
in compliance, thus avoiding costly fines.

Annual Convention

MATDA offers opportunities to interact with
fellow tire industry peers. Each year, the
annual convention brings members, exhibitors, industry experts, and special guests together.

Consultation

MATDA staff is always available to help with
questions related specifically to your business. If the staff doesn’t know the answer, they’ll find someone who does, and relay the information to you.

Member Benefits

MATDA offers special services available
only to members. There are many benefits and savings to be derived from group participation: insurance programs, cost saving business forms, merchant processing and more.

Membership Categories


Active Member:

Independent tire dealers, wholesalers, retreaders, or any business entities involved in the tire industry, retail or commercial, are eligible for this category.

Annual dues are set by membership type:

  • Dealer Member: $350
  • Supplier Member: $500


Affiliate Member:

Individuals from an active member's business entity, such as branch store managers, key employees, or sales representatives of Active MATDA members in good standing, qualify for this category. 

Annual dues for Affiliates are $60.


Industry News

Filling the Bucket: How to Keep Work Flowing and Techs Busy Year-Round

By Wes Tatum • April 7, 2025
Every shop owner knows the challenge: one week the bays are slammed, the next, you’re wondering where all the cars went. Feast or famine cycles can drain revenue and take a toll on your crew
A man in a blue shirt shakes hands with another man in a white shirt.

Strengthen Customer Loyalty with Personal Touches: The Power of Handwritten Thank You Notes

February 7, 2025
In today’s fast-paced digital world, where businesses are constantly competing for attention, it’s easy to forget the simple yet powerful ways we can build lasting relationships with our customers. One of the most effective ways to stand out and ensure customer retention is through the personal touch – specifically, through handwritten thank you notes.
A man is working on the engine of a car with the hood open

Maximizing Opportunities During Slower Times

January 6, 2025
As tire dealers and auto repair shop owners, we all know that business can have its ebbs and flows. While busier seasons can bring a surge in revenue, slower times offer a valuable opportunity to refine your operations and position your business for greater profitability. Here are three actionable strategies to help you improve processes and boost your gross profit during quieter periods.