Mid-America Tire
Dealers Association

Nebraska • Kansas • Oklahoma

Stronger Shops. Smarter Operators. A More Connected Industry.

The Mid-America Tire Dealers Association brings together tire and automotive service professionals across Kansas, Nebraska, and Oklahoma to learn, collaborate, and grow. Through industry training, networking events, and legislative advocacy, MATDA equips independent dealers with the knowledge, connections, and voice they need to succeed. Whether you're an owner, manager, technician, or supplier, MATDA is here to help you build a stronger business and a stronger industry.

2026 Operations Summit

June 4-6, 2026

Advanced Shop Leadership & AutoFlow are hosting an Operations Summit (June 4-6). This course is built specifically for your management team members: service managers, lead advisors, managers, etc. It should be someone who has the influence or power to control the pulse of your shop's workflow.


This is hands-on, in-shop focused training around what actually moves the needle:


  • Major focus on DVI process, AI tools, and best practices
  • Workflow and process that keeps bays full and productive
  • How quality inspections improve your customer's experience
  • Practical social media & communication tools your team will actually use


Your team won't just sit and listen... They'll leave with:


  • A custom operations playbook
  • Real-world strategies they can implement immediately
  • Better habits around inspections, communication, and follow-up
  • Tools to turn everyday customers into long-term relationships
Operations Summit conference poster with speakers, June 2026 in Chicago, and a registration callout

What is MATDA?

The Mid-America Tire Dealers Association was established on July 30, 1990, specifically for independent tire dealers and their enterprises. With the increase in new regulations, it is crucial for tire dealers to voice their worries in a structured manner to have an impact. A reputable organization can create a well-organized communication network to safeguard, educate, and keep its members informed about industry-specific issues.

Member Benefits

Business Representation

Represents your business interests at
the State Capitol. This can reduce the cost of
doing business by limiting or stopping adverse legislation.

Educational Activities

Provides educational activities
throughout the year at various locations around the region. In today’s business world, the need to keep up with changes in the industry is all too familiar.

Communication

MATDA staff maintains close lines of
communication with state and federal
regulatory agencies. This helps members stay
in compliance, thus avoiding costly fines.

Annual Convention

MATDA offers opportunities to interact with
fellow tire industry peers. Each year, the
annual convention brings members, exhibitors, industry experts, and special guests together.

Consultation

MATDA staff is always available to help with
questions related specifically to your business. If the staff doesn’t know the answer, they’ll find someone who does, and relay the information to you.

Member Benefits

MATDA offers special services available
only to members. There are many benefits and savings to be derived from group participation: insurance programs, cost saving business forms, merchant processing and more.

Membership Categories


Active Member:

Independent tire dealers, wholesalers, retreaders, or any business entities involved in the tire industry, retail or commercial, are eligible for this category.

Annual dues are set by membership type:

  • Dealer Member: $350
  • Supplier Member: $500


Affiliate Member:

Individuals from an active member's business entity, such as branch store managers, key employees, or sales representatives of Active MATDA members in good standing, qualify for this category. 

Annual dues for Affiliates are $60.


Industry News

Filling the Bucket: How to Keep Work Flowing and Techs Busy Year-Round

By Wes Tatum • April 7, 2025
Every shop owner knows the challenge: one week the bays are slammed, the next, you’re wondering where all the cars went. Feast or famine cycles can drain revenue and take a toll on your crew
A man in a blue shirt shakes hands with another man in a white shirt.

Strengthen Customer Loyalty with Personal Touches: The Power of Handwritten Thank You Notes

February 7, 2025
In today’s fast-paced digital world, where businesses are constantly competing for attention, it’s easy to forget the simple yet powerful ways we can build lasting relationships with our customers. One of the most effective ways to stand out and ensure customer retention is through the personal touch – specifically, through handwritten thank you notes.
A man is working on the engine of a car with the hood open

Maximizing Opportunities During Slower Times

January 6, 2025
As tire dealers and auto repair shop owners, we all know that business can have its ebbs and flows. While busier seasons can bring a surge in revenue, slower times offer a valuable opportunity to refine your operations and position your business for greater profitability. Here are three actionable strategies to help you improve processes and boost your gross profit during quieter periods.