Mid-America Tire
Dealers Association
Alliance Partner Program
The MATDA Alliance Partner Program is designed to unite key players in the automotive industry, fostering a collaborative network of resources, shared expertise, and growth opportunities. This program offers industry suppliers flexible options to choose the level of exposure that aligns with their goals. Each tier provides tailored benefits to help participants build meaningful connections within the automotive sector in Middle America. Together, we aim to create a stronger, more resilient community capable of addressing challenges and seizing opportunities collectively.
Alliance Members
Premiere
Federated Insurance
Federated Insurance has been providing trusted business insurance and risk management solutions since 1904. With a focus on personalized service and industry-specific coverage, we help businesses protect what matters most.
Basys
For over 20 years, Basys has specialized in delivering customized payment solutions in the fintech industry. Our mission is to offer unparalleled service and innovative technology tailored to our partners’ needs. Guided by a commitment to excellence, we aim to continue our role as a leader in the fintech industry.
Merrick Auto Marketing
Merrick Marketing specializes in providing comprehensive marketing solutions tailored for the automotive industry. Our services include web design, SEO, digital marketing, and CRM management, all aimed at enhancing your shop’s efficiency and growth. With a focus on reliability and personalized support, we ensure your marketing tools are effective and up-to-date, allowing you to concentrate on delivering exceptional service to your customers.
Advanced Shop Leadership
Advanced Shop Leadership (ASL) helps independent tire and auto service retailers grow through expert coaching, consulting, and mentorship. With tailored processes and guaranteed results, ASL empowers businesses to achieve lasting success.
Advanced
SESCO Management
SESCO Management Consultants provides expert HR and employee relations solutions, helping businesses improve compliance, retention, and workplace efficiency.
Michelin Tires
Michelin Tires offer premium performance, durability, and safety with innovative technology for cars, trucks, and bikes, trusted worldwide for over a century.
Core
BG
BG Products, Inc. has been a leader in automotive maintenance solutions since 1971, offering a comprehensive range of specialty lubricants, greases, chemical additives, and cleaners. Their products and services are designed to enhance vehicle performance and longevity.
Tech Supply
Tech Tire Supply distributes high-quality tire repair materials, supplies, and equipment to tire dealers, fleets, retreaders, and the automotive service industry. With over 60 years of experience, they are a trusted resource for tire repair solutions.
Community
Community Wholesale Tire is a leading family-owned tire distributor in the Midwest, offering a wide selection of quality tire brands with a focus on personalized customer service.
Stellar
Stellar Industries manufactures high-quality work trucks, cranes, and service equipment, focusing on innovation and customer satisfaction. Founded in 1990, Stellar is a trusted name in the industry.
Hesselbein Tire
Hesselbein Tire Co., Inc. is a tire distributor offering passenger and commercial vehicle tires, flat tire repairs, and off-the-road services. Known for quality and customer satisfaction, they operate multiple locations and focus on efficiency through innovative management practices.
Why join our Alliance Partner Program?
- Enhanced Visibility and Promotion: Showcase your brand through our events, publications, and online platforms, reaching a targeted and engaged audience.
- Networking Opportunities: Build valuable connections with peers, potential clients, and partners at exclusive industry events and forums.
- Industry Influence: Join a network of like-minded companies and leaders to share insights, stay informed on trends, and shape the future of the automotive sector.
- Access to Resources: Leverage our association’s tools, including market data and industry insights, to make informed decisions and stay competitive.
- Recognition: Gain acknowledgment for your support and contributions to our mission, highlighting your commitment to the growth and sustainability of the automotive industry.
For more information on becoming a member of the Alliance Partner Program, call (804) 712-4112.
Alliance Partner Program Information
The MATDA Alliance Partner Program operates on a January 1–December 31 fiscal year and renews annually. For 2025, you can choose between a comprehensive "bundle" package of benefits. The program offers year-round opportunities to showcase your company to MATDA Members.
All program levels include:
- Your Annual MATDA Supplier Dues
- Exhibitor Table at the Annual Convention
- Year-round recognition on our website and newsletter
Interested in Becoming a Partner? Enclosed, you'll find the Alliance Partner Program Benefits. If you have any questions or would like to explore customized opportunities, please don’t hesitate to contact us. We appreciate your support and look forward to collaborating with you!
To sign up, please complete the enclosed registration form and reach out to the MATDA director:
- Phone: (804) 712-4112
- Email: wes@matda.org
Important Deadlines and Payment Information
- Payment is due in full by April 1, 2025.
- Payments can be made via check or credit card. If you need an alternative payment plan, please contact us promptly.
- Note: If payment is not received by April 1, 2025, your sponsorship selections may become available to others.
Thank you for supporting the MATDA. We’re excited to work with you in 2025!
Alliance Partners
2025 MATDA Alliance Partner Program Benefits | CORE $1,595 | ADVANCED $3,395 | PREMIERE $5,395 |
---|---|---|---|
2025 Supplier Membership Dues | X | X | X |
Exhibit Table at Annual Convention with 2 Representatives | X | X | X |
Half Page Ad in Monthly Digital Newsletter | 1 | 2 | 4 |
Announcement of Partnership at Convention Business Meeting | X | X | X |
Company Clickable Logo on MATDA Website | X | X | X |
Sponsored Email Blast to All Members | 1 | 2 | 4 |
Quarterly Recognition of Partnership on Social Media | X | X | X |
Recognition as Partner on Footer of MATDA Website | X | X | X |
Monthly TUNE UP Newsletter Alliance Recognition | X | X | X |
2025 VAA Annual Convention Sponsor | X | X | X |
Company Logo Displayed on Convention Program | X | X | X |
Full Convention Registration(s) | 1 | 2 | |
Company Flyer Provided to All Convention Attendees (Company to provide MATDA with Flyer prior to event) | X | X | |
Golf Tournament Registration(s) | 1 | 2 | |
Annual Convention Business Meeting Sponsor (With 2 Minutes Talk Time) | X | X | |
Half Page Company Ad in Convention Program | X | ||
Full Page Company Ad in Convention Program | X | ||
Annual Convention Banquet Sponsor (With 2 Minutes of Talk Time) | X | ||
Sponsored Hole at Golf Tournament | X | ||
Quarterly Educational Webinar Sponsorship | X | ||
Advanced Copy of Attendee List with Emails | X | ||
In-Person Workshop Sponsorship | X |